NAR’s “Buy Now” Campaign
If you don’t read the New York Times, Wall Street Journal, Washington Post, Chicago Tribune, USA Today, or the Los Angeles Times you probably haven’t seen the new ad campaign that ran earlier this month.
The ad points out that it’s a great time to buy a home, for several reasons:
- Interest rates are low
- A good inventory of homes is available
- Prices have stabilized and are starting to rise
- The future of the housing market and the economy is positive
- Housing is a great investment, with average home valuations increasing 88 percent in the last 10 years
Then, of course, consumers are encourged to contact a REALTOR® to assist with their real estate needs.
Plans are to have the ad run again in the same papers today and thru the weekend. We’ll see it on TV and hear it on the radio beginning in January.
It’s pretty good. In my opinion, it’s probably the best ad campaign to run over the last few years.

